Yahoo Local Isn´t Going Anywhere Just Yet

Writing by Brick Marketing on Saturday, 9 of February , 2008 at 2:53 pm

With the recent news that Microsoft was making a bid on Yahoo, local advertisers who use the network to promote their business got a little nervous. How would this change things in the world of Yahoo local? Well, fortunately, you can relax a little. Yahoo has reportedly turned down the Microsoft bid, saying that it undervalues the company.

While Microsoft has claimed they will leave the Yahoo brand intact, very few companies survive completely unchanged when a takeover is this huge. Google is still quite big, but Yahoo was popular before the internet mogul developed and Yahoo Local is still a big draw to local advertisers and consumers alike. If and when the company is sold, we can expect to see some changes in this area, but that might not happen for a while yet.

The reported amount that Yahoo was offered is over $44 billion, or around $31 per share. The next move on the part of Microsoft is still uncertain, but most experts are betting that this isn´t the last we´ve heard of a takeover. What remains to be seen is how a change of hands will affect those using Yahoo Local.

Category: Yahoo Local

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