Local Pay Per Click to Attract Local Traffic

Writing by Brick Marketing on Monday, 11 of February , 2008 at 9:37 pm

When you use local pay per click, you don´t really want to be getting accidental clicks (that you then have to pay for) from, say, Mexico. The idea is to bring in targeted website traffic and the best way to do that is to use Geotargeting, something that Google offers.

With Geotargeting, you select the country or area that you want your ads to appear to. Let´s say you have a dry cleaning business in San Diego. You probably aren´t going to be interested in clicks from someone in New York, so, rather than paying higher rates because out-of-area visitors clicked on your ad, why not use Geotargeting with your local pay per click campaigns? Not only will you stick to your budget, you will also have visitors to your website that are actually interested in your products or services . . . in your area.

How you use Geotargeting will depend on how your business is set up. Can you cater to people across the US? Do you ship only to Canada and the State? Limit your ads to appearing only on relevant searches done by people in your target area. This makes local pay per click as local as you want it to be! This can be very handy when you are on a tight budget and just don´t want to advertise to several states when your own city is enough.

                      Category: Local Pay Per Click                      

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