Local Search Engine Optimization: Make Your Press Releases SEO Friendly

Writing by Brick Marketing on Friday, 15 of February , 2008 at 6:39 pm

Did you know that local search engine optimization is important when writing your press release? Press releases are generally thought of as something that is sent out to newspapers and radio stations, but these days you should be expanding your thinking and aiming for a bigger audience. Online news sites are often on the lookout for content and may even be willing to put up more content than a print medium.

Press releases that have local search engine optimization built in are more likely to appear in search engines and if you write them correctly, this could mean some major traffic for your site. However, there are a few things to keep in mind when focusing on local search engine optimization in your press releases.

• Find good keywords. You want keywords that will be easy to rank for, preferably ones that relate to your topic and have plenty of searches, but not a lot of competition. You can use an online keyword checker like Google´s AdWord Keyword Search or Wordtracker to help find the right keywords.

• Use your keywords wisely. Local search engine optimization doesn´t mean using your keywords every other word, that´s just going to get your press release banned. Instead, aim for about 1-3% keyword density, or 1-3 keywords per 100 words. Be sure to use them in context though, the readability of your press release is far more important than the SEO factor.

• Use keywords in the headline. To make your keywords stand out, you need to put them in the right places. Search engines place more importance on titles and headlines, so be sure to include the keyword or phrase in your press release title for best local search engine optimization results.

• Publish your own press release. Don´t just send it out to news sites, your local search engine optimized press release should be on your website as well. If you don´t already have one, set up a press/media page on your business site where you can put publicity photos and press releases.

Making sure that your press releases are SEO friendly will help you gain even more publicity for your business. Local search engine optimization techniques should be used wherever possible, especially if you are going to be distributing the content, such as with a press release.

Category: Local Search Engine Optimization

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