Local Pay Per Click Mistakes You Are Probably Making

Writing by Brick Marketing on Saturday, 16 of February , 2008 at 10:56 pm

Local pay per click has great potential to drive targeted traffic to your business site, but it´s pretty easy to make mistakes. Here are a few of the most common ones and tips on how to fix them.

Local Pay Per Click Mistake: All ads point to your homepage.
This is a big no-no. You spend all this time looking for the right keywords, picking phrases that have lower competition so you will have a better chance of ranking well and then throw it all away by linking to an unrelated webpage? There are two reasons this is bad. One, potential clients are quick to click away if they don´t find the information promised in the ad immediately and two, search engines check to see how relevant your landing page is.

Fix It: Set a specific landing page for each keyword set.

Local Pay Per Click Mistake: You´re using too many keywords.
Can´t decide on which keyword to stick with so you put them all in? Bad idea. This will cause your ad to display further down the page than other more relevant ads that focus on just one or two major keywords.

Fix It: If you want more than one or two keywords, write a separate ad.

Local Pay Per Click Mistake: Your ads are showing up on contextual pages.
This isn´t always a bad thing. If you know what you are doing, you can really rake in some great clients from content sites, but for beginners it´s best to focus on search results instead, which will yield a far higher quality of traffic, resulting in more conversions.

Fix It: Turn the contextual ad option off for your ads.

Don´t fall prey to these common local pay per click errors. If you find yourself already making them, you can still change things around now, before you pay a lot for traffic that does you no good for your local advertising efforts!

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Category: Local Pay Per Click

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