Local Search Engine Optimization Becomes More Valuable

Writing by Brick Marketing on Monday, 18 of February , 2008 at 5:12 pm

Like every type of technology, the internet took some time to become the common method of finding information. These days local search engine optimization is far more valuable than ever before, thanks to more of the general public using local searches to find what they want. In the past couple of years, the number of consumers who search online rather than in offline sources like the Yellow Pages has shot up.

In 2005, just 44% of consumers used the internet to find the products they were looking for . . . that has now grown to a whopping 63% now. On top of more consumers using the internet to search for their products, they are getting smarter and have learned how to use local search to improve the quality of results. Many are currently using a higher number of search terms than ever before. Whereas 18 months ago, only an average of 2 phrases were being used, this has now moved up to 4.5 phrases, resulting in far more specific results for the searches.

What does this mean for you, the advertiser, in terms of local search engine optimization? Well, it´s getting more important, so if you haven´t focused on local search engine optimization yet, then you definitely need to start working on it now. Even pages that are semi-optimized can be updated and made more search engine friendly. It´s worth doing this now, because with the amazing growth we´ve been seeing in the local advertising search results, you could be missing out on a lot of valuable traffic.

Category: Local Search Engine Optimization

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