Local Pay Per Click Techniques to Gain Real Conversions

Writing by Brick Marketing on Monday, 25 of February , 2008 at 9:30 pm

Local pay per click is often criticized by those who don´t know how to use it correctly. They fret that the leads are worthless and you still have to pay for them. However, there are more ways to measure leads than actual sales or bookings on your website. It´s very possible that someone would click on your local pay per click ad and then call you or arrive at your brick and mortar location. However, there are a few techniques to help you gain real conversions that are worth paying for.

• Pick a target market. Effective local pay per click ads will be aimed at a specific person. Making your ad all appealing will only result in useless clicks from people who didn´t realize what it was about.

• Use more than one keyword or phrase. Not all your potential clients will be searching for the exact same word, so go with all keywords that fit your category to make sure you can catch those who are using more obscure search terms.

• Create landing pages. This is not necessarily your home page and you may have more than one landing page, depending on whether you are advertising different products or services.

• Track. Tracking is so important. Without it, you simply won´t know how effective your local pay per click campaign is. So, keep track of which ad gets how many clicks and how many people were returning customers. It will help you plan out your next local pay per click ad campaign.

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Category: Local Pay Per Click

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