Citysearch Deal Makes Local Advertising Sweeter
Writing by Brick Marketing on Tuesday, February 26, 2008
Citysearch recently did a deal with Marchex that could really end up benefiting local advertisers with Citysearch. Here´s the lowdown from their press release.
Under the agreement, Citysearch will provide its content, including editorial and user reviews, promotions, images and video for distribution on Marchex’s local network of more than 150,000 local Web sites, including Openlist.com, Yellow.com and geo-targeted sites such as chicagodoctors.com. Marchex will distribute advertisements from Citysearch’s broad base of local advertisers across its local network, which attracts more than 26 million unique users monthly.
“We are partnering with Marchex because we like their unique local strategy where they have built a broad and deep network of highly targeted local sites such as Openlist.com and NewYorkDoctors.com,” said Jay Herratti, CEO, Citysearch. “Marchex’s local network will drive highly qualified consumers to our advertisers, and in turn Citysearch user and editorial content will help Marchex consumers make smarter decisions that save time and money.”
If you are advertising with Citysearch in their local network, you could shortly be seen by an additional 26 million people per month. That could make a huge difference, even for businesses with a lot of competition for their local searchers. It´s definitely something to consider.
Citysearch has been making a lot of effort lately to provide more value, to users and advertisers alike. They seem to be doing a very good job of it and Citysearch is rapidly becoming a major player in the local advertising game.
Category: Citysearch
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