Yellow Pages Use is Steady Online and Off

Writing by Brick Marketing on Wednesday, 27 of February , 2008 at 12:31 pm

The Yellow Pages aren´t going anywhere, according to a recent press release by the company. Both online and offline versions of the Yellow Pages have been doing well and there is certainly no sign of either one dying out anytime soon, according the press release.

“The Yellow Pages medium is still a go-to resource for ready-to-buy consumers. Overall Yellow Pages usage increased in 2007 as Internet use continues to grow and print usage stabilizes,” said Neg Norton, president of YPA, which represents a $31 billion Yellow Page industry worldwide. “Combined with a 27:1 average sales ROI for national display advertisers (1), the Yellow Pages in all formats is a ‘must-buy’ medium for advertisers of all sizes.”

The Yellow Pages print version was still being used by 87% of the population in 2007, meaning that it is still a very popular advertising medium. While more and more people are using the internet to do searches, it is obvious that print is still pretty commonly used, as well. This past year, though, online Yellow Pages visitors went up by 16%, so that is also a good place to advertise for businesses of all sizes.

With so much upheaval lately in all areas of local advertising, it´s good to know that there is a consistent area, the Yellow Pages, to both use for local advertising, both online and off, as well as research.

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Category: Yellow Pages

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