Local Online Advertising on News Sources Boosts Business

Writing by Brick Marketing on Saturday, 1 of March , 2008 at 9:00 pm

Local online advertising is a very useful medium, if you know where to use it. However, the majority of people are at a loss as to where they should be putting their local ads, apart from on their own website and doing local pay per click.

Why not news sources? Local newspapers are becoming more tech-savvy these days and are often online, meaning that your local online advertising will be viewed by those who are interested specifically in the news for your area. Also, since the majority of newspapers don´t allow for only online advertising, you´ll be getting offline ads at the same time, which can really never hurt.

A recent survey from Zogby International has some interesting information pertaining to this:

Nearly half of respondents (48%) said their primary source of news and information is the Internet, an increase from 40% who said the same a year ago. Younger adults were most likely to name the Internet as their top source - 55% of those age 18 to 29 say they get most of their news and information online, compared to 35% of those age 65 and older. These oldest adults are the only age group to favor a primary news source other than the Internet, with 38% of these seniors who said they get most of their news from television. Overall, 29% said television is their main source of news, while fewer said they turn to radio (11%) and newspapers (10%) for most of their news and information. Just 7% of those age 18 to 29 said they get most of their news from newspapers, while more than twice as many (17%) of those age 65 and older list newspapers as their top source of news and information.

This gives some food for thought, with the majority of people looking for their news online, local news sites are the ideal place to be looking for local online advertising. You will boost your chances of being seen on a daily basis, since many readers read up on the news frequently. It´s certainly an area worth exploring if you aren´t sure where to go with your advertising.

                      Category: Local Online Advertising                      

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