Local Mobile Marketing: Is Pay Per Call Worth the Extra Cash?

Writing by Brick Marketing on Sunday, 2 of March , 2008 at 1:30 pm

The latest trend in local mobile marketing is pay per call advertising. With this method, mobile users are presented with an ad that gives them a phone number to call for more information. It´s a great way to get new leads with local mobile marketing, but it can be pretty pricey in comparison to pay per click leads online . . . is it really worth it?

Studies have shown that personal interaction is the best way to make a sale and with a phone call, you have the opportunity to interact with the caller. This makes pay per call a very valuable method of local mobile marketing. You are aiming at people in your area, so you can offer local service which tends to be a huge plus for consumers.

It is pretty evident that local mobile marketing is the wave of the future, but with options like pay per call, it could be even more effective for businesses. After all, no one is going to call if they aren´t at least a little interested in your business and talking to a good salesperson can convince many hesitant buyers to make the leap, something you simply don´t get the opportunity to do when someone comes to your website.

For all these reasons, and the fact that a person who calls your business after seeing a local mobile marketing ad is more likely to be looking to purchase, pay per call is being embraced by many local businesses. It may cost more, but most agree that the benefits are far greater, too.

Category: Local Mobile Marketing

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