Why Local Mobile Marketing is the Next Big Thing

Writing by Brick Marketing on Friday, 7 of March , 2008 at 10:08 pm

Local mobile marketing is still a fairly untapped method of marketing, but it will soon be big. More and more companies are learning about new techniques for advertising and local mobile marketing is one of these methods that is very popular. Here´s why:

• In the US, there are 2x as many mobile phones as PCs, making local mobile marketing wider reaching.

• Regular internet ads have around 1% response rate, while mobile ads have a whopping 5%.

• People carry their cell phone with them wherever they go, making them accessible day and night, whether they are home or off somewhere else.

• Phones don´t yet have spam filters, meaning that it is easier to get worthwhile messages through to the end user.

• Once a customer responds to an ad, you have an in and can continue sending them relevant messages.

• You can actually give shoppers information that they can use while deciding which brand to buy right there in the store.

• It´s estimated that people will eventually access the internet more often on their mobiles than their PCs, making local mobile marketing even more effective.

Local mobile marketing is definitely something to consider. You can have a mobile opt-in list, the same as you would do with email lists, ensuring that only those who are actually interested will be receiving your messages. It´s going to be big, but as always, getting in early makes all the difference.

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Category: Local Mobile Marketing

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