Google Television Ads on the Horizon?
Writing by Brick Marketing on Saturday, March 8, 2008
Google has been testing their newest idea, television ads. The concept is simple, really. AdWords advertisers
Here are a few of the features of this technology, according to Pinny:
- show you how many impressions were shown (1 impression here means 1 view per screen).
- let you choose a CPM rate to bid against other ads in that slot.
- let you run national, local, or demographic based TV campaigns.
- schedule ads based on day, time, and network.
- estimate how many people tuned in to the ad.
- tell you how long viewers watched the ad for on average
- show you what point in your ad you lost most viewers.
Once Google goes mainstream with this television feature, things could get pretty interesting. The post goes on to talk about the pros and cons of having user generated content on television, basically turning it into a glorified YouTube. The fact of the matter is that it could be a very interesting advance in marketing for businesses large and small.
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