Local Mobile Marketing: Start Slow for Best Results
Writing by Brick Marketing on Tuesday, March 18, 2008
Local mobile marketing can be an excellent way to get some publicity, but it can also be an excellent way to lose money if you aren´t careful. That´s why it pays to start your campaign off slowly and gradually build up to the point where you can really determine which marketing techniques work best for you.
Rather than leaping into paid downloads and such, start your local mobile marketing campaigns a bit smaller. Text messages are perfect for this. Sending short text messages will catch people´s attention (consumers aren´t immune to these yet, unlike emails!) and give you the opportunity to make contact and possibly turn it into some sales.
When writing your short text messages, you´ll need to keep it snappy and make sure that people will want to respond just by reading them. As you progress, moving on to banners and proper ads can be more profitable, but still a step down from the full on downloads. Getting your bearings in the new world of local mobile marketing is a great idea and you´ll have better results in the long run because you´ll know what you are doing by the time you start shelling out some real cash.
Category: Local Mobile Marketing
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