Yellow Pages In the News: Opt-Out for Print Copies
Writing by Brick Marketing on Thursday, 20 of March , 2008 at 5:11 pm
There has been a lot of talk lately about allowing people to opt out of receiving a print copy of the Yellow Pages, but it looks like it might actually happen, at least in some places. In fact, just such a proposal was passed in Cambridge recently, though the process of actually phasing out print Yellow Pages is still in the planning stages.
“We don’t use Yellow Pages anymore. Most people use the Internet to look up a phone number,” said Seidel.
Seidel said an environmentally friendly constituent was concerned about all the paper wasted to print the books and approached him with the idea.
Although the City Council unanimously passed the proposal, the scheme is still in its preliminary stages, and it’s unclear how the city would enforce such a measure.
If one area ends up allowing opt outs for print versions of the Yellow Pages, this could easily spread. It´s great for the environment and may even encourage more people to use the internet for their communication needs. With the online version of the Yellow Pages being far more ecologically friendly, some groups will be pushing for this anyway.
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Comment by larry
Made Friday, 21 of March , 2008 at 5:35 pm
Good posting.
Opt out is smart and ecologically friendly due to the Internet and other online directory sources.
It appears that consumers are rising up about unwanted phone directories. There’s now a full blog devoted to the extinction of these environmental eyesores.
Comment by Joe
Made Sunday, 20 of April , 2008 at 11:55 am
An opt program was started by a college kid in Missouri. YellowPagesGoesGreen.org allows you to opt out from getting telephone books. The site is somehow linked to the telephone books pubslishers and tells them to stop. This organization has a huge list of sign ups that local and state governments are using to develope laws to stop the nonsense of delivering books. The Yellow Page industry is saying they need until 2010 to come up with a system and the politicians are pointing to this site and asking them what are they talking about? One is already here and here are the names of the people that do not want a book.
Interesting topic and more will be happening to the telephone book as we move to a more on-line marketplace and the “green movement” gets stronger and stronger.
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