Local Pay Per Click: Use More Than One Keyword For Better Matches

Writing by Brick Marketing on Friday, 21 of March , 2008 at 5:12 pm

Local pay per click ads don´t have to be based on just one or two words. In fact, research has shown that more searchers type in more than one keyword. The more keywords you use in your local pay per click ads, the better your matches will be, though obviously you don´t want to overdo it.

It makes it easier for your ads to show up on relevant searches and pages that are specifically geared to your keywords when you use two or three words in your phrases. Imagine how many irrelevant hits you could get if you just used “Pizza” as your keyword, as opposed to “Vancouver Burnaby pizza”.

Using more than one location keyword can also be helpful in getting people who are looking for a business in your specific area. While you may want to also run local pay per click ads with less specific territories, this will ensure that you turn up for anyone looking for a “laundromat on Maple Avenue”.

Think very carefully about which words you want to use in your local pay per click campaign and consider using several words in order to target very specific traffic. This can really help lower the number of useless clicks that your ads get and boost your revenue.

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Category: Local Pay Per Click

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