Local Search Engine Optimization: Are You Using Your Images Properly?

Writing by Brick Marketing on Saturday, 22 of March , 2008 at 9:39 pm

When you think of local search engine optimization, chances are that you think of text content on your website. However, that´s not the only place you should be looking to work your SEO magic! Images also play a very important role in local business websites and their ranking on search engines. Google offers an image only search which many people take advantage of, particularly when planning a trip somewhere. It´s in your best interests to have your photos appear in local searches.

When someone types in the name of your town in Google Image Search, having your image pop up can be a great way to get people to your website. When they click on the thumbnail, they will be taken straight to the page where that photo is on your site.

This type of local search engine optimization is very useful and is quite simple to implement. You just need to add alt tags to all your photos. Alt tags just give a description of your photo and you should always use your keywords in the description. On top of that, make sure that there is more than just a photo on your webpage. Add something to grab people´s attention. This could be a special offer or hotel discount advertised below the photo, or offers of a free map, etc.

The idea is to create multiple methods to draw people to your website. The internet is a very visual place and is something that really lends itself to local search engine optimization via photos. Make sure your photos are working for you.

Category: Local Search Engine Optimization

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