Local Pay Per Click: Do You Know Where Your Ads Are?

Writing by Brick Marketing on Saturday, 29 of March , 2008 at 8:06 pm

When you are managing your local pay per click ad campaign, it really is worth it to take a look at the tracking information available to you and find out how things are working out for your ads. You should be able to see where they are appearing, on which sites, as well as how each site performs with your ads. This is fairly specific information and you may be tempted to just skip it, but that would be a major mistake!

Knowing where your local pay per click ads are being placed will help you make your campaign more efficient. You can eliminate those sites that are not helping you out much, of course. Google AdWords has a site elimination option where you can choose NOT to place your local pay per click ads on certain sites. However, this isn´t just for keeping your ads off non-performing sites. In fact, there are better ways to go about this.

One huge benefit of being able to see which sites your local pay per click ads are on is that you can check to see if they are relevant. Let´s say you have a business that sells molds for soaps and candles. Unfortunately, your mold is spelled the same as the mold that grows in homes and makes people sick. You don´t want your ads appearing on those sites, since they aren´t relevant, so if you notice this happening, just let the ad program know that you aren´t interested.

This can drastically reduce the number of useless clicks that you are receiving (and paying for). If your local pay per click ads are only appearing on sites that are relevant, you´ll find that your click rates and conversion rates go up. Which is always a good thing!

Category: Local Pay Per Click

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