Local Pay Per Click Fraud Prevention

Writing by Brick Marketing on Thursday, 10 of April , 2008 at 9:24 pm

One of the big issues with local pay per click advertising is the high risk of click fraud. This is when people click on the ads displayed on their own website to earn money. Obviously, to the advertiser, these clicks are completely useless, but still being paid for.

No matter which local pay per click service you choose, make sure they offer the option of deciding which sites your ads should NOT appear on. That way, if you feel that some sites are promoting click fraud, you can ban them from displaying your local pay per click ads and save yourself some cash.

Local pay per click ads are somewhat more limited than those in other areas of advertising, since you will only be displayed on sites that show the local keywords. So do be careful that you aren´t banning all your available options!

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Category: Local Pay Per Click

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