Local Mobile Marketing: Using Text Messaging
Writing by Brick Marketing on Saturday, 12 of April , 2008 at 9:42 pm
Local mobile marketing is a great way to reach more people. Everyone has cell phones these days, in fact, there are currently more mobile phones than PCs in the US, so take full advantage of it!
Text messages are still one of the most effective methods of local mobile marketing. No one is really immune to them yet and since spam is quite infrequent on mobiles, it is very likely that your target market will be checking the messages they send.
You need to keep your local mobile messages short and sweet. This ensures that more people will read them. It´s a great medium, so you want to be sure that you give people a great reason to read and respond to your text messages.
Local mobile marketing is far more effective if you make it easy for people to respond. Take care not to overload your market with messages though, just a few once in a while is far more effective.
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