Google Local (Maps) Allows Long Tail Categories

Writing by Brick Marketing on Tuesday, 15 of April , 2008 at 9:17 pm

Many business owners know that they will have better luck with long tail keywords than short, general search terms. Now, Google local (maps) advertisers can choose their very own categories, and make use of long tail category names if they wish.

This is something that could potentially add a lot of value to the Google Local ads. The ability to figure out which long tail keywords people are searching for in order to find your type of business can greatly increase the chances of them finding you. Just use that long tailed keyword as your category.

Not all the pre-made categories on Google Local are actually appropriate for some businesses, so if someone feels the need to place their business in another category, a custom one, it can be very useful in searches. You might want to make use of this great new feature if you are currently advertising or plan to advertise on Google local ads.

Category: Brick Marketing

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