The Online Advertising Playbook - Book Review
Writing by Kate Dickman on Thursday, April 17, 2008
The Online Advertising Playbook by the Advertising Research Foundation is said to be the definitive guide to internet advertising and what makes it work.Online advertising is growing by the day and business owners are looking to take advantage of it without putting their money to waste. Since there has not been many standard resources that marketers or business owners could turn to, certain aspects of internet advertising has been disputed until now. The Advertising Research Foundation’s Online Advertising playbook relies on data to back up what is said to work and not work within online advertising and answers the questions that people have on the subject.
The comprehensive book is a valuable resource for brand managers, marketers, and businesses alike. It gives you information on how to design and write effective ads, how to budget your online advertising, how to measure the effectiveness of your online campaigns and more.
The Advertising Research Foundation’s experts have compiled research from over 1,200 documents on internet advertising and have put the most up to date and pertinent info within these pages which solidifies facts for those looking to be successful in this advertising medium.
The authors are Joe Plummer, Taddy Hall, Robert Barocci and Stephen Rappaport. Plummer is the Chief Research Officer at the Advertising Research Foundation, Hall is the Chief Strategy Officer at the Foundation, Barocci is the President and CEO and Rappaport is a consultant on electronic communication and advertising strategy. The authors together are an undeniable source of quality internet advertising information and truly set a benchmark for this type of book.
BUY THIS BOOK NOW
Category: Advertising Books
Read similar posts in Advertising Books
- Book Review: The Truth about Profitting from Social Networking
- The 33 Rules of Ruthless Local Advertising by Michael Corbett - Book Review
- How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money - Book Review
- The Online Advertising Playbook - Book Review
Subscribe to our RSS feed
No comments yet.
Subscribe to our RSS Feed 
