Local Pay Per Click: Bidding High Isn´t Always Best

Writing by Brick Marketing on Monday, 21 of April , 2008 at 10:17 pm

When bidding for local pay per click keywords, being the highest bidder isn´t always a good idea. In fact, it can cause you to run out of advertising money pretty darn fast! It´s often better to come in with a lower bid and here´s why.

• You´ll save a lot of money by bidding lower.

• A lower position won´t necessarily give you better results.

• Getting into a bidding war will just drive the price up and everyone loses.

It simply isn´t worth fighting for the first position in local pay per click, the majority of the time. If there is little competition, go for it, but otherwise you end up paying far too much for just a few clicks and it really isn´t worth it.

Category: Local Pay Per Click

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