Local Mobile Marketing: Could Coupons Help?
Writing by Brick Marketing on Tuesday, 22 of April , 2008 at 8:36 pm
With local mobile marketing taking off, there´s been talk recently of setting up mobile coupons, much like the coupons that are available online for many online stores. You can also currently find online coupons that are available to print off so you can use them at real life stores and restaurants, etc.
Local mobile marketing could easily go in this direction in the near future and Local Mobile Search has a post on how likely this is to happen:
Nobody has solved coupons on the desktop but mobile has a chance to deliver an opportunity that has forever been associated with but never realized by the Internet (if only to be a way for people who’ve forgotten paper coupons to redeem them in the store).
Digital out-of-home ad network RippleTV told me last week that they’ve had tremendous response from people seeing one of their screens prompting: text for a discount or coupon (at a specific store). Accordingly, I think that consumer demand is not the issue, notwithstanding the 70% figure above. That’s really a fear of spam.
Using coupons as a local mobile marketing method could be a good one, since it´s completely mobile. People would very rarely forget their coupons which would be right in their mobile as they walked into the store.
What do you think? Are mobile coupons a good way to go?
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Comment by Mike Thompson
Made Wednesday, 23 of April , 2008 at 10:23 am
Yes coupons and special incentives would surely be a great way to use mobile marketing effectively. Any time you can give the public real value, especially in times like today when the cost of living is soaring. Sounds like RippleTV has come up with a method with their digital TV monitors and perhaps even targeted marketing.
Bluebook Advertising has aligned themselves with a product that has a unique method to deliver coupons and special incentive ads through mobile marketing. The advertiser get put in the drivers seat to deliver value to the consumer through a very unique free calling program and it has a viral aspect to it.
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