Local Mobile Marketing with Images
Writing by nick on Thursday, April 24, 2008 Leave a comment
Google has just announced that they are going to start hosting mobile image ads. This could mean a huge step forward for all advertisers interested in local mobile marketing since it allows you to now use images as your ad, much as you might with a banner on a regular website.
For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility. They can now choose to show text ads, image ads, or a mix of both and Google will dynamically return the ad that we expect will perform best at the time the ad is shown. Publishers who are already using AdSense for mobile content just need to update their AdSense code to start displaying mobile ads on their site.
Local mobile marketing could end up being a lot more practical and responsive as mobile image ads become more popular. You can check out samples of these new image ads here.
With image ads appearing in local mobile marketing, you can expect the competition to pick up a bit, since only one mobile image ad will be shown per display. All in all, it could be a great new way to reach your potential customers.
Leave a comment Category: Local Mobile Marketing
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