AdMob Introduces Private Beta Analytics Package
Writing by Brick Marketing on Friday, 2 of May , 2008 at 6:00 am
If you’re looking for a way to analyze your local mobile initiatives then you probably need to check into a local mobile analytics package such as this one from AdMob.
Of course, if you’ve been online for very long then you know the importance of analytics for a website. With the right analytics package you can tell a great deal from your visitors and how they use your website, which is important if you want to be successful in marketing your business. Some of the ways that analytics can help you in your marketing - even your mobile marketing - include:
- Learning which links attract the click through
- Which pages on your website are most popular
- How long people stay once they get their
- Evaluate the traffic sources that deliver traffic to your website
- Find out which products convert best
By looking at the statistics of your website and how local mobile users are using it, you can get better at marketing yourself locally through mobile phones and increase your business credibility and presence in the local market.
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Comment by Dean Collins
Made Friday, 2 of May , 2008 at 8:11 am
Ahhh it’s nice to be a market leader and have imitators try and keep up, imitation truly is the sincerest form of flattery.
Being first to market in October last year we are in a position that since having launched Amethon Mobile Analytics there have been 6 other vendors who have now launched mobile analytics applications in one form or another.
They all have their strengths and weaknesses (check out an independent review by Bryson Meunier of Resolution Media brysonmeunier.com/the-mobile-seo-s-guide-to-mobile-analytics if you want a list of vendors).
It’s important to point out that Amethon are still the only vendor to use Wireline Capture – so we see 100% of the traffic from the cellular phone browsers to the mobile content webservers, importantly this also means that there is no additional ‘weight’ added to the content pages through the use of page tags or pixel beacons which whilst not an issue on desktop analytics is a heavy burden on limited mobile bandwidth.
It’s great to have more competition from Admob but as was discussed at the New York Mobile Monday panel earlier this week the real issue with using an advertisers networks analytics is you are then stuck with relying on their platform to tell you how much money you spent with them.
It’s a great solution when it’s free but free always has strings in one form or another.
If you want a truly independent view on what’s happening with your mobile content come over and check out Amethon.com
Regards,
Dean Collins
Amethon.com
Dean.Collins@Amethon.com
Phone: +1 646-240-4043
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