Microsoft Withdraws Yahoo! Offer (What That Means To Local Online Advertising)

Writing by Brick Marketing on Sunday, 4 of May , 2008 at 7:28 am

Microsoft has spent the better part of this year trying to convince Yahoo! to sell itself and Yahoo! has spent the year trying to find other alternatives. Well, Microsoft has officially withdrawn its offer and left Yahoo! with no hope for its future. But how will that affect local online adverting?

It could affect local online advertising in a number of ways:

• If Yahoo! is unable to pull itself out of its looming financial crisis then it could eventually go belly up, leaving local advertisers with only two major choices for online marketing - Microsoft and Google (that’s not a real choice).
• As Yahoo! continues to lose share value they may decide to seek another buyer and end up having to take less than Microsoft’s offer to sell and reap any returns for shareholders. That could affect Yahoo!s own prices for local advertisers in the long run.
• Yahoo! has been tweaking its offerings lately and it’s possible that, in order to cut expenses and losses, the company will take to take some of its current offerings for local advertisers off the table.
• Yahoo! may decide to turn its PPC offerings over to Google completely, which could change how Google prices its PPC advertising for all businesses.

This is just the tip of the iceberg. It will be interesting to see how Yahoo! navigates the waters from here on out.

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Category: Yahoo Local

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