Say Yellow To The Future

Writing by Brick Marketing on Wednesday, 7 of May , 2008 at 2:52 pm

Yellow Book has rolled out a new local advertising program that promises to take local businesses into the digital age much more quickly than they’d originally planned.

The new slogan is “Say Yellow To The Future” and they’ve evidently moved from a two-word name to a one-word name, nixing the walking fingers. From the online press release:

“Local businesses have relied on Yellowbook for more than 75 years to drive and support their client base,” said Gordon Henry, Yellowbook’s chief marketing officer. “While 87 percent of Americans use traditional yellow pages, there’s been exceptional growth online. Yellowbook.com has seen explosive growth in unique visitors, and our search engine advertising product, WebReach, has gained tremendous momentum. This campaign is part of our commitment to continued innovation and, importantly, to helping consumers find what they’re really looking for—wherever they search.”

It’s been known for some time now local consumers are ditching their Yellow Books in favor of online directories. Yellowbook.com is just one of those. Online yellow pages are growing in popularity every day. Local directories and advertising opportunities are on the rise as more local businesses grow more Internet savvy and learn to navigate the World Wide Web. If you have not already started you local advertising plan then you’re already behind the competition.

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Category: Yellow Pages

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