Keep Customers Local With Custom Local Search

Writing by Brick Marketing on Thursday, 8 of May , 2008 at 8:38 am

Here’s a novel idea: Start a local search engine!

Before you think I’ve gone and flipped my lid, consider how easy it is to put a search box on your local website. It really is a snap. Google Custom Search Engine makes it so.

A useful way to attract new visitors to your website and keep them coming back is to use the Google Custom Search Engine, which now powers Site Search, to help your visitors find what they are looking for online. You can build your own custom search engine that helps your visitors find local businesses that have what they want.

For instance, let’s say you live in St. Paul, Minnesota. If you own a bookstore and you want to provide a useful service to your online customers then install the Google Custom Search feature and program it so that any business with a website in St. Paul, Minnesota can be found through a simple search from your website. If you have a Google AdSense account then this can become a new source of revenue for your business. And you tell the Google Custom Search feature to favor your website over others so that searchers looking for your competition using your search engine will more likely find you all over again. This is one great tool. Start your own local search engine.

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Category: Google Local

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