AdBrite Partners With Live Nation For Online Advertising Opportunities

Writing by nick on Friday, May 9, 2008 Comments (1)

I found this to be rather interesting: Off line advertising giant Live Nation is partnering with online pay per click up-and-comer AdBrite to distribute local advertising online. The good news about this arrangement is webmasters no longer have to rely on Google and Yahoo! as revenue sources.

The idea is to advertising music venues through geo-targeting efforts. It makes a lot of sense because concert promoters plan a schedule for bands on tour, scheduling those bands to play in major cities around the world. If they can advertise their concerts through geo-targeted efforts online then they can be very effective in reaching their target market through local websites. Local website owners win because they can earn additional revenue through their websites.

Another encouraging thing about this arrangement is that AdBrite is successful in this endeavor, and I see nor reason why they shouldn’t be, then local advertising opportunities for webmasters who want to expand their PPC offerings could be developed through AdBrite. Currently, AdBrite is somewhat limited, but growing. I’m anxious to see what happens in the future.

Comments (1)                      Category: Local Online Advertising                      

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