Superpages Widgetizes

Writing by Brick Marketing on Tuesday, 13 of May , 2008 at 9:34 am

Superpages is one of the most important websites to get to know for small business owners. They’ve recently announced that consumers can now use Yahoo! Widgets and Google Gadgets to search for local businesses from their desktops. But how does that help you, the advertiser?

In a word, it doesn’t help you get better advertising. It does help you indirectly. When consumers download the widget they have access to Superpages and its advertisers instantaneously from their desktops. This increased user-friendliness gives Superpages advertisers a leg up in the local marketplace. But will users in your local area use it? They might. If they know about it.

That’s where you can help them. Why not put an icon, a message of some sort, on your website telling your visitors that you are a Superpages advertiser and encourage them to download the widget? Every advertiser you get to download the Superpages widget means that is one more advertiser more likely to find you when they are in need of your services. Become a customer-evangelist for Superpages and you can develop your own customer evangelists. What goes around, comes around.

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Category: Superpages.com

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