Do You Have A LinkedIn Profile?
Writing by nick on Thursday, May 15, 2008 Leave a comment
I can think of no more sound advice than this. Every local small business person should have a social networking profile. Why? Because if you don’t, it could cost you.
This is a scary scenario, but what if …
A local competitor, or some cheesy high school prankster who hates your kid, decides to go and use your name to set up a profile at a social networking site like LinkedIn and fills it with links full of hate speech, porn, and other undesirable, potentially destructive information. I’m not talking about a prank phone call here. That’s annoying enough. But this type of “identify theft” could potentially be more harmful than someone stealing your credit card information, which can jack up your financial situation. But someone posing as you and using their profile on a social site (with your name) to make you look bad could be a reputation damaging nightmare than can stick around for life. And you can write to the credit card company to restore your good name.
That’s why it is important, even if you are a local business person who does business locally, to set up social networking profiles in your own name and manage them over time. You don’t have to manage them daily, but stop in from time to time, even if you don’t use them, and just make sure they are still active, links back to your site work, and there is no funny business going on. It’s called reputation management and it’s fast becoming a very important part of our lives.
Leave a comment Category: local social networking
Read similar posts in local social networking
- Is Your Local Business Still Scared of Twitter?
- Small Business Local Intertent Advertising on a Budget
- Twello Will Help you Find Local Twitter Users
- Targeting Your Local Audience With Social Networking
- Using Social Media Networking for Your Local Business
Subscribe to our RSS feed
No comments yet.
Subscribe to our RSS Feed 
