Climb A Facebook And Yell!

Writing by Brick Marketing on Tuesday, 20 of May , 2008 at 9:18 am

Here’s another reason to use Facebook. But there is more to online advertising than merely filling out a Facebook profile. One of the things that makes Facebook such a great place to network and advertise your local business is its local networks that you can join. Through those you can meet other local people to do business with.

But services like Yell adding applications for Facebook make it even better. Here’s what I like about this app:

Yell advertisers will get more in-depth exposure in the app than non-advertisers, but all the activity happens within Facebook.

But I like Greg Sterling’s recommendations as well:

The application only works for Yell coverage areas. In my opinion, the company would do well to either duplicate this for its Yellowbook subsidiary or combine the applications so that it offers US-UK coverage.

A mobile component (send to mobile) would be welcome as well.

Even without these applications, if you do business in a Yell coverage area then you’ll have a leg up on your competition by advertising with the service through its Facebook application. Not that Citysearch and Superpages also have Facebook networking tools that allow you to reach out to new customers and they’re available in the U.S. If you really want to make the most of apps like these, advertise within them and do your own outside-app networking and advertising as a “doubling up” effort.

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Category: Local Online Advertising, Social Media

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