Microsoft Enters Local Mobile Advertising Market
Writing by Brick Marketing on Wednesday, 21 of May , 2008 at 9:50 am
Microsoft also announced plans to further expand its mobile offerings for advertisers to now include mobile search advertisements on Live Search Mobile. For the first time invited advertisers can create keyword campaigns through Microsoft adCenter that target customers on the go while they are using Live Search Mobile.
Microsoft has finally entered the mobile market. It’s good news if you currently advertise through MSN Live, but if you don’t, then you might not care. To me, this is just another local mobile advertising service. Microsoft adCenter is a great PPC platform for advertisers who have used Google AdWords to optimize their PPC campaigns. You can take what you’ve learned from Google AdWords to Microsoft adCenter and take advantage of the less expensive clicks (and less traffic). It’s the same with local mobile marketing.
If you are a mobile advertiser then you can use other mobile marketing providers like Google to help optimize your marketing efforts then once you’ve got your mobile marketing ROI where you want it, take what you’ve learned to Microsoft’s brand and tap into the users there. Again, fewer users will result in less traffic, but it will also mean you’ll pay less for clicks. You might even try Superpages and Citysearch before going to Microsoft, but it is worth considering as an alternative.
Category: Local Mobile Marketing
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