Say Yellow To The Future
Writing by Brick Marketing on Thursday, 22 of May , 2008 at 10:03 am
Yellowbook.com has built a new microsite called SayYellowToTheFuture.
It’s a cool looking site with a sleek design and the first thing you see when you land on the home page is an automatic play video commercial. Whether you want to advertise locally, in print, or on TV, YellowBook.com promises you great advertising at great prices, but even more important than that, they promise you results. And since people are migrating from traditional avenues of finding businesses - print directories - to online directories, advertising through online yellow pages makes a lot of sense.
One of the cool features I like about the new SayYellowToTheFuture site is the YouTube Channel. This will likely be a very popular way to advertise in the future. Companies like YellowBook will open up a video channel on YouTube. The videos will be entertaining and serve well as marketing messages. Consumers will subscribe to the channels for products and services that they have an interest in and watch only the videos that look interesting to them. How effective it will be, only time will tell. But the potential is there.
Twenty years ago, if you ran a local business it was imperative to have a yellow pages listing. Today, it’s just as imperative to have a yellow pages listing online and that’s Say Yellow To The Future is all about - a marketing slogan that makes a lot of sense for our times.
Category: Yellow Pages
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