The 33 Rules of Ruthless Local Advertising by Michael Corbett - Book Review

Writing by Kate Dickman on Thursday, 22 of May , 2008 at 6:19 pm

The 33 Ruthless Rules of Local Advertising by Michael Corbett is exactly what the title entails! Although small, this book is action packed with tips and information on how to advertise your business locally. It was created for the small business owners who are looking to get more from their local advertising and who may currently be disappointed with their efforts. If you want to broaden your customer base and enhance your bottom line, then this book is for you. It includes specific goals you should make and achieve, system development ideas and more. The book is straight the point and is filled with rules – no theory or time wasting literature. If you are involved with anything within advertising – selling it, buying it, teaching it, implementing it, then this book is a necessity as it will save you money and serve as an integral part of your advertising arsenal.

It will give you insight on what small business owners must do in local advertising and what mistakes are easily made. It blends advertising, copywriting tips, branding and much more and caters to small and medium sized business owners.

Corbett provides a great resource for non-professionals and semi-professionals alike. He does an exceptional job at defining all 33 rules and explaining them thoroughly. Anyone within business or aspiring to be in business will be able to easily comprehend these concepts and apply them effectively. There is no jargon to fill up pages and the author does not talk down to readers. Pick up this quick read and be sure to learn a thing or two about local advertising!

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Category: Advertising Books

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