Spam: One Sure Fire Way To Get Rid Of The Bad Taste

Writing by Brick Marketing on Friday, 23 of May , 2008 at 9:41 am

Matt Cutts recently gave a presentation to a techie crowd at a conference and included the PowerPoint presentation slideshow on his blog. To be honest, it’s rather boring, but he did give three really useful tips about how to keep spammers at bay. Here they are (in a nutshell):

• Build trust and reputation
• Don’t be a target
• Frustrate them so they spend time and money

I particularly like tips #1 and 3. If you build your local business as a trustworthy business and one will a solid reputation for good business practices then you’ll be a lot less touchable. Secondly, make it difficult for spammers to easily do injury to you and they will be less likely to do so. But how does Matt Cutts suggest doing that? One way is by using CAPTCHA.

A CAPTCHA is a simple test that a human can perform but a computer can’t. For instance, what is 5 + 4? Any human can add two single digit numbers, but computers can’t do that (yet). They also can’t type a single word that you tell them to type. If you say “Type the word Pickle” then all a human has to do is type exactly what they see. But computers can’t see so they’ll not be able to pass the test.

These simple tests will drive out most spammers so if you put them to use on your local business website then you’ll find yourself deleting a lot less useless comments.

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Category: Local Search Engine Optimization, Online Reputation Management

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