Shiny Happy Online Identities

Writing by Brick Marketing on Sunday, 25 of May , 2008 at 10:58 am

Sara Hashash and Roger Waite wrote an interesting article about the quietly growing business of online identity management. More specifically, they wrote about how online identity management is changing the reputations of business moguls and movie stars.

We all understand that online identity management is a process. At its simplest, it is a set of methods used to build a reputation in good standing for a person on the Internet. The online identity management or reputation process can consist of any sort of news, blogs, forums, social websites, pictures, media articles, or even videos that affect the reputation or identity of a person. That’s right…anything that is written, blogged, or discussed about you will be popping up on any search done on your name, potentially decreasing the value of your online identity management.

Does that scare you? It should.

When your business is inextricably linked to your name, any bad reviews or references about you can have a hugely detrimental affect upon your businesses. Online Identity Management, OIM, is another tool in the Search Engine Optimization process, but the difference is that OIM has one keyword that will follow across every business that you own, on every site. That keyword is your name.

By utilizing skilled OIM practices that are infinitely familiar with SEO principles, you can take advantage of online identity management processes and make them work for you.

Category: Online Reputation Management

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