2008 Local Mobile Marketing Events To Keep In Mind

Writing by Brick Marketing on Thursday, 29 of May , 2008 at 12:50 pm

The SMX Search Market Expo is planning their 2008 industry exposition for Local Mobile Marketing. Last year‘s event was a big success, and this year they‘ve set an aggressive agenda. The event will be July 24-25 in San Francisco, and chaired by search marketing experts Chris Sherman and Greg Sterling.

They are promoting the event pretty heavily and reaching out to businesses to explain why local search marketing is a necessity.

Local & Mobile search:
promises to enhance ad-spending ROI by identifying customers poised to buy when using location-aware technologies
requires new and specialized techniques for achieving optimal organic results
will enhance searches (70% of people research products/services online) with location-specific data that facilitate in-store purchases, which represent 90% of all purchases made
is fostering an entire ecosystem aimed at simplifying online marketing and making it more accessible for local and vertically-focused businesses
is a largely untapped opportunity to gain extra visibility in Google Universal search results with relatively little effort
For agencies, mastering Local & Mobile advertising will enable you to serve existing customers better and acquire new customers. And for in-house marketers, you’ll discover ways to outflank the competition

Local mobile marketing is still tracking to be a big deal in the near future as more and more people are accessing the internet through their mobile phones rather than through a regular computer. In fact, statistics are tracking that about 70% of Japanese consumers are exclusively using the internet through mobile devices.

The SMX Search Market Expo should be a great event to look into some of the insider trends in local mobile marketing. We’re looking forward to it!

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Category: Local Mobile Marketing

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