SEO Baby Steps

Writing by Brick Marketing on Wednesday, 4 of June , 2008 at 11:32 am

Most companies have the main Search Engine Optimization tactics already memorized. (Not always followed, but always memorized.) Most articles on SEO press the need for headlines, metatags, and alt tags, but there are a few SEO tips that aren’t always included with the ‘Big Guys.’

True SEO can get complicated, and in all that complication, sometimes the little things are forgotten.

Here are some simple hints to remind you take a step back and get a fresh perspective on things. We’ll cover the more complicated stuff in a later post.

Fortune Favors the Bold. Remember to use your bold tags around one or two of the keywords on each page. Don’t overuse it, though! Fortune doesn’t favor the obnoxious.

Ezine Articles: Search out Ezines in your particular industry and offer them good content about your specialty. Ezine’s usually archive their articles and the links stay live for a long time.

Create Multiple Domains. Search Engines often only list one page per domain, so if your company can warrant multiple domains, you just scored yourself multiple listings on the search engine.

Back off on the Anchor Text: With all the pressure of including anchor text, some inexperienced businesses and SEO consultants over do it, to the detriment of the site. Vary the anchor text on your site and published content; don’t always use the same phrases! If it was that easy, the cheap software promising to optimize your site for SEO would cost a whole lot more.

Site Maps: Every site, no matter the size, needs a site map. Why? Because if every page links to a site map, then search engine robots can scan your site in two steps… page, site map, done.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Local Search Engine Optimization

• Add this post to Del.icio.us - Digg