Yelp! I Know Where You Are!

Writing by Brick Marketing on Thursday, 5 of June , 2008 at 10:46 am

Local Mobile Marketing is one of the most aggressively focused on areas for small businesses in urban cities. A strong internet presence and good reviews can absolutely bring your new business into the social spotlight and make the company a huge success. There is a down side for consumers, though. Local Mobile Marketing may send you to the local restaurant, but you’d have to log onto a site like Yelp to find actual reviews about the place. To solve this problem, Yelp has a new location aware mobile feature that is going to make a huge change in the urban local mobile marketing sector.

First, we know that that Yelp is:

What is Yelp?
Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. Yelp is the fun and easy way to find, review and talk about what’s great — and not so great — in your world.
What Should I Be Reviewing On Yelp?
Yelp is meant for just about any sort of local service or destination. Our biggest categories today are restaurants, bars, salons and retail businesses, but you can also use Yelp to find reviews of everything, from doctors to tennis pros to parks and museums.

And now Yelp is developing an app for IPhones that will triangulate your geographic location to provide you with reviews and information about businesses where you are, at that moment. Are you visiting Boston for a Red Sox game, and you want to know the nearest seafood restaurant for a post-game bite to eat? This new Yelp application will not only know where you are in Boston, and where the closest restaurants are, it will also give you the restaurant reviews so you can avoid, or patronize, the right establishment.

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Category: Local Mobile Marketing

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