Google Trends Can Optimize Your Optimization Strategy

Writing by Brick Marketing on Friday, 6 of June , 2008 at 10:55 am

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Google Trends is a tool that is designed to show the trends in searches for specific keywords. The statistics go back to the beginning of 2004, and are updated daily. If your business marketing relies even slightly on local search engine optimization, then keywords are a big part of your life. You need to know what keywords potential customers are looking for in order to further customize your SEO campaign to capitalize on that.

So to sum up, you need to know the best keywords for your search engine optimization strategy. And Google Trends will succinctly spit back the statistics on any keywords you enter into it.

Robert Niles wrote an entertaining yet very informative article on Google Trends that can give you some nice examples on how the tool can work for you.

If you’ve not yet discovered Google Trends, click over and have yourself a look.
Google Trends allows you to select up to five words or phrases, then shows you how those search terms rate relative to one another in both the volume of search queries handled by Google, as well as news references tracked by the search engine. It’s an addictive site for a data geek, like me, and essential for any online publisher who wants to optimize his or her publication to attract more visitors from search engines, such as Google.
Your site’s traffic logs ought to show you which search terms readers are using to find your website. But Google Trends shows which terms people are using to look for sites. That’s a key distinction. With Google Trends, you can test related search terms that are not showing up in your traffic logs, to see if they are, in fact, more popular than the terms people are using to find your site. If they are, you will have found the terms you need to start emphasizing in your site’s content and navigation design.
Plus, the site’s just fun to play with.

Category: Local Search Engine Optimization

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