Face the Changes: Social Media Opens it’s Source
Writing by Brick Marketing on Saturday, June 7, 2008
Facebook is now confirming that their developer platform will go open source. This can have significant effect on the Social Media Marketing crowd by changing not only the volume of people using it, but also the demographic statistics that can be harvested. For advertisers, this change can mean a significantly better conversion rates and prices.
We’re working on an open-source initiative that is meant to help application developers better understand Facebook Platform and more easily build applications, whether it’s by running their own test servers, building tools, or optimizing their applications. As Facebook Platform continues to mature, open-sourcing the infrastructure behind it is a natural step so developers can build richer social applications and share what they’ve learned with the ecosystem. Additional details will be released soon.
Andy Beal’s Marketing Pilgrim discusses some of the changes:
What does this change? After all, Google’s Open Social initiative has already created (or was supposed to create) an “industry standard” of APIs for social networking, and Facebook declined to sign on.
However, the implications of going “open source” change the impact of Facebook’s platform. While OpenSocial’s APIs are designed to be widely usable (ie generic), Facebook’s markup language, query langauge and JS library enhance the offering here.
OpenSocial is has some open source code, but their FAQ doesn’t indicate that they are currently, fully open source:
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Comment by Alejandro Reyes
Made Saturday, 7 of June , 2008 at 10:57 pm
Very interesting stuff. We’ll see how it all shakes out I guess.
Better conversion rates can’t be that bad right?
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