Google Earth 3-D; See What it Will Do to Local

Writing by Brick Marketing on Sunday, 8 of June , 2008 at 11:09 am

Just about everyone is talking about Google Earth’s 3-D mapping images and how incredibly cool it is. Accesses maps, satellite imagery and aerial photography taken in the last three years has been combined to create 3-D maps that can be manipulated using a variety of features including navigational controls for tilting, zooming in and out and moving left or right.

Standard mapping tools such as distance calculators and routing directions are included, but it is the pure inclusive experience of really looking at something with the ability to explore it that has people buzzing.

Remarkably, I have seen very little about the local advertising potential that is exploding with this new imagery software. The travel industry is understandably the most excited, and why wouldn’t they be? If Travel Company A advertises its offerings using Google 3-D, customers will have the ability to really know and get excited about their destination; they can virtually visit the surrounding area of restaurants, shops, and fascinating side streets. If Travel Company B is advertising the same trips, with 5 static 2-D images, I can tell you straight out who is going to win that advertising war.

If you want to see how great this can be, go and see the Disney Google Earth site. I bet you’ll be taking a virtual vacation, and planning a trip there, in about 2 minutes flat.

There is potential for an absolute explosion of commercial applications for Google Earth 3-D for local advertising. Real Estate firms, retailers, service firms, Parks and Travel are just the beginning. If these companies don’t get into the 3-D game, they might find themselves lost in the dusty pages of search engine static.

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Category: Brick Marketing

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