Target Customer Clusters For Businesses on the Go

Writing by Brick Marketing on Wednesday, 11 of June , 2008 at 9:38 am

The advances and advantages of local mobile markets and GPS capability are moving
forward again. The past few years have seen advances that helped your customer
find you, literally, with mobile GPS. New appliations are coming now that turn
a 180 and help you find your customer and bring your physical business to them.

Digital Solid discusses:

The retailer (say, Starbuck’s) could aggregate cell phone data about your movements,
as well as everyone else’s who want the same services as you, and …
Anticipate through statistical means where to locate itself to fulfill those needs,
and …
Alert you via your cell phone where they are in real time (e.g., “We’re two blocks
away — care for your favorite beverage?”)
I didn’t expect this to happen overnight. In fact, two years was a pretty aggressive
time line in my estimation.

Therefore, I’m a little giddy to see the first part of the process being mapped
out and monetized. Check out the new Sense Networks product offering, for a peek
into the future of retailing that factors in predictive modeling of where customers
will be next.

Harvesting the low-hanging fruit, Sense Networks is focusing on helping find city
nightlife hot-spots. Its site explains how this product, Citysense, works:

Citysense is an innovative mobile application for local nightlife discovery and
social navigation, answering the question, “Where is everybody?”

Citysense shows the overall activity level of the city, top activity hotspots, and
places with unexpectedly high activity, all in real-time. Then it links to Yelp
and Google to show what venues are operating at those locations. Citysense is a
free demonstration of the Macrosense platform that everyone can enjoy.

I see this as the beginning of a location-free bank branch or coffee shop. Exciting
stuff!

Category: Local Online Advertising

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