Google Cahn

Writing by Brick Marketing on Friday, 13 of June , 2008 at 6:24 am

We talked about Yahoo’s potential buyout and how it could affect advertisers…

It could affect local online advertising in a number of ways:

If Yahoo! is unable to pull itself out of its looming financial crisis then it could eventually go belly up, leaving local advertisers with only two major choices for online marketing - Microsoft and Google (that’s not a real choice).
As Yahoo! continues to lose share value they may decide to seek another buyer and end up having to take less than Microsoft’s offer to sell and reap any returns for shareholders. That could affect Yahoo!s own prices for local advertisers in the long run.

Yahoo! may decide to turn its PPC offerings over to Google completely, which could change how Google prices its PPC advertising for all businesses.
This is just the tip of the iceberg. It will be interesting to see how Yahoo! navigates the waters from here on out.

And now it appears that we have our answer:

With Microsoft apparently out of the picture, Yahoo! is turning to Google to help its chief executive, Jerry Yang, prove that he made the right decision last month when he turned down Microsoft’s takeover bid of $47.5 billion, or $33 per share. Yang asked for $37 per share, prompting Microsoft CEO Steve Ballmer to withdraw the oral offer.

If the Google partnership passes what’s likely to be a rigorous review by U.S. antitrust regulators and lawmakers, Yahoo! intends to use its rival’s superior search technology to display ads on its own Web site as well as those of its partners’ in the United States and Canada.

Category: Yahoo Local

• Add this post to Del.icio.us - Digg

No comments yet.