SEO Tactics That WILL Get Your Site Blacklisted
Writing by Brick Marketing on Monday, June 16, 2008
A good internet marketing firm will increase your traffic, conversion rates, and general product or service awareness in your target market. There are many ways for a firm to manage your advertisement campaign, and they differ wildly depending on the company that you hire.
Advertising/Marketing firms and webmasters that promise the quickest results with the dirtiest of strategies are to be avoided all together. Unethical companies will try to get their clients to buy into Commando Marketing, using tricks such as hidden text, interlinking, keyword stuffing, and more.
Under NO circumstances should you risk your company’s reputation and online presence with following BANNED practices:
Keyword Stuffing
One of the most commonly abused SEO tactics, this is when a webmaster or SEO places a large number of instances of the targeted keyword phrase in hopes that the search engine will read this as relevant. The text is usually unreadable except as a string of keywords. It is usually added at the bottom of a page and in a very small font size.
Hidden Text
Hidden text is using text that is set at the same color as the background or very close to it. The idea is that search engines read a load of keywords on a page that is simply trying to bump it’s ratings, without having actual relevant content. This is blatant spam!
The above examples are NOT legitimate SEO strategies. Using them will get your website penalized and possibly blacklisted. If you have hired an advertising/marketing firm for your online business, and they recommend or, even worse, actually implement strategies such as this, it is your website and your business that will pay the price.
Category: Local Search Engine Optimization
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