Book Review: The Truth about Profitting from Social Networking

Writing by Brick Marketing on Wednesday, 18 of June , 2008 at 6:57 am

There is a lot of talk about Social Networking for Business going on, so we thought it would be only fitting to write our next book review about it.

The introduction states that:

This book is written for anyone who wants to tap the power of social networking for professional reasons. Marketers, publicists, small business owners, independent professionals, job seekers, fundraisers, and activists all can find ways to profit from strategic social networking. It’s a viable business tool that opens up new ways to connect with others who can help you achieve your business goals. The goal of this book is to provide you with a solid foundation on the basics of social networking, give you some insight into future trends, and encourage you to think strategically about the best ways you can leverage the power of social networking to enhance your business, your cause, and your life.

The Truth about Profitting from Social Networking by Patrice-Anne Rutledge discusses the obvious target sites with gusto. In a chapter entitled “The Truth about the Most Popular Social Networking Sites” she goes into the myths and facts about the usability of MySpace, LinkedIn, Facebook, Youtube.

The really interesting parts of this book are the ones that discuss the proper use of social networking as a tool. There are wrong ways to use a social networking platform get yourself ignored or, worse yet, banned. The author discusses these and gives advice and examples in etiquette and usage to those people who are either unfamiliar with social networking, or whom have tried it and failed miserably.

At around $12-$15, depending on which market you purchase this from, the book is economical. If you’re new to the social networking market and don’t have any idea how you’ll break into it, this book will be a helpful overview and help you avoid some social networking faux pas.

Category: Advertising Books, Social Media

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