SEO for Submissions and Home Pages: Not Under Construction

Writing by Brick Marketing on Friday, 20 of June , 2008 at 1:16 pm

Is your site ready to submit to search engines for promotion? Too many businesses throw their website out to the masses before it’s ready, while a little planning and foresight could make a big difference.

These are some advertising and SEO practice tips to use a checklist when you are preparing your company website.

1. Submit to Search Engines Wisely
Submit your site once every 4-6 weeks or so, with 5 weeks being a good target. While specific directories have their own criteria for submissions, try to remember that submitting too often may be viewed by the directories as spamming, giving you a lower ranking or, worse, omission. Remember to submit your site using the same domain name every time. Many of the larger sites, such as Google, have strick guidelines regarding multiple domain names that point back to the same site, especially if they are just mirrors.
If you don’t have at least your home page and 3 other pages completed, with appropriate content, wait on your submission.

Remember: “Under Construction” or “Coming Soon” is not a page, it’s a bookmark.

2. Home page Prioritization
Your homepage needs to be easily read by two things: People, and Search Engines. (That includes bots.) Avoid the dreaded “Under Construction” and “Coming Soon” links. Customers don’t appreciate them, and search engines like content content content. The only time that “Coming Soon” would be okay is if you have specific descriptions about what is coming soon. But really, it’s not a great idea, so skip it altogether.

Your homepage is not generally the place for heavy flash multimedia effects. Those are difficult to optimize for search engines and visitors with slower connections may get discouraged with the time needed to get into your site and leave it all together..

Most importantly, remember, always always have a site map!

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Category: Local Search Engine Optimization

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