Local SEO Vs. National SEO

Writing by Brick Marketing on Saturday, 21 of June , 2008 at 4:33 pm

Some businesses just assume that search engine optimization is search engine optimization, out there in the black, battling it out with keywords and meta tags and links. They make no differentiation between National SEO and Local SEO, but they should.

The reality is that there are many kinds of SEO. A National SEO campaign should be run differently than a Local SEO campaign. The differences aren’t monumental. If anything the differences are small, but they add up big in the end.

Geographical Terms: If your business is focused on a certain locality or region, you need to have that clearly stated within your content, title and meta tags. When you are running a Local SEO campaign, it is imperative that you include the appropriate geographical terms in your title tags and on each and every page of your site. The geographical terms should include the city, region, and state(s) that you serve. (This is actually a controversial issue, with some experts saying that having the geo location on the home page is enough, but most experts agree that the information is so easy to add to a page that it is ridiculous to not do it.)

Location Keywords: This is crucial for in inbound anchor texts, as are citations that reference your business with the full address.

Customer Reviews: Customer reviews are one of the most important factors in Local SEO. When smaller Local businesses are competing with the big box giants for customers, a good review can steer a lot of traffic to your site. Given the option, most consumers would rather avoid the “You’re a Number, Not a Name” mentality of the big box chains.

Category: Local Search Engine Optimization

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