Social Shopping: Is This New Phone Any Good?

Writing by Brick Marketing on Sunday, 22 of June , 2008 at 8:27 pm

It’s not news that more and more people turn to the internet to fulfill their consumer shopping needs. The trends began years ago and the convenience of it has grown so much that where analysts used to talk about Black Friday, they now talk about Black Monday.
So it was only a matter of time before shopping sites melded with social networking sites and became social shopping sites. The concept is based on the two simple principles for consumer shopping.

1. Consumers usually ‘ask around’ to get their friends and families opinions on a product before the buy it
2. After a purchase, most consumers like to voice their (loud) opinion on what they liked, and didn’t like, about their purchase and give recommendations about the product.

The new Social Shopping site Kazowie.com is essentially a social networking site for people who shop. Is it useful? Well let’s see….

1. Consumers enjoy it because they can apply the principles referenced above. They get to ask for opinions on what they want, and they get to voice their thoughts on what they got. They get recommendations and price comparisons
2. Businesses will love it because people will talk about their products, and every business knows that favorable reviews on the internet are advertising gold. (This is also where a business can drastically affect their Online Reputation too.)

According to their site, Kazowie will:

• Create a one-stop gift registry for weddings, events, or showers. Instead of choosing registries from a select few department stores, a user can compile products from any shop. The purchaser can navigate to an online store through the registry, or find the store locally. Kazowie can manage quantities and fulfilled items.
• Create discussions and recommend products.
• Support local shops without online presence by adding products with the name and address to buy it offline.
• Be an expert by creating a buyer’s guide for products.
• Create groups and invite friends to share products of interest with group members.
• Browse through and rate online shops; see what other products each has to offer.
• Create an opinion poll to get the best recommendations from friends, family and other users on the site.
• Subscribe to an RSS feed to be in touch with friends’ activities.
• Login or create an account with existing accounts from Yahoo, Google, OpenID, AOL/AIM.

As with any Social site, Kazowie will only be powerful if people use it but the bottom line is that, as a business with a product to sell, it might be worth your time to make sure you have a presence there.

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Category: Social Media

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